Crash Course


A brand is a compound of associations attached to a mark, symbol or name, representing a company, a product or a service. More on brands

Brand Promise

The brand promise is the expectation of the brand experience, intentionally created by the brand owner. More on brand promise

Brand Delivery

the brand delivery is the actual experience of the branded company, service or product as compared to the brand promise. It is The Moment of Truth. More on brand delivery