Frans Lievaart

Frans Lievaart holds a master's degree in Industrial Design from the TU Delft. He worked for design firm Hard Werken-Ten Cate Bergmans, and was Head of Branding at the Yacht division of Randstad Group.

In 2000 he joined IBM Global Services as a Senior Consultant Marketing and Branding, and a member of the IBM EMEA Brand Council. Frans specializes in brand strategy, creative strategy and the development and employment of brand delivery tools.